Over 20 years in web design and digital marketing. Now focused on one supply chain.
Groundproof exists because construction subcontractors were being sold the same websites as florists and dentists, by agencies who had never read a PQQ or heard of Constructionline Gold. We are a small team of web designers, digital marketers and AI search specialists with over 20 years of experience in web design and digital marketing, most of it spent building websites and winning work for trades and construction businesses. We now work only with subcontractors who win work on tenders, from our studio in North Shields, where clients are always welcome.
Over 20 years of building websites that win work for the trades.
We have spent most of those twenty years with trades and construction businesses, where a website is judged on the work it brings in rather than how it looks in a pitch. That is the experience our specialists bring to the construction supply chain, and we know how packages are procured inside out.
- You speak to the friendly and knowledgeable people who build your site, not an anonymous account manager.
- A studio at North Tyneside Business Centre, Saville Street, North Shields, NE30 1NT.
- Visit our studio for an informal chat, or if you are within a couple of hours of us we can come to your yard.
- Phones answered by a person, Monday to Friday, 9am to 5pm.
We measure everything, so you know what is working.
Anyone can make a website look good. Making one that wins packages takes evidence, and the patience to keep it current. We pair good design with a proper strategy, then track every call, form, tender enquiry and AI mention, so results build month after month rather than being left to chance.
Work that earns the click
Design, imagery and copy written for how construction packages are actually procured, so a buyer stays long enough to check you and likes what they find.
Planned from real data
Every page starts with evidence: real search volumes, the Constructionline and CHAS registers and what ChatGPT and Google AI actually say about your trade in your region. No hunches, no templates.
Results you can count
Calls, forms, tender enquiries, AI mentions and visiting companies are tracked from day one and reported on one page every month. What works gets more; what does not gets cut.
A sector where the website is checked harder than almost any other.
Few trades are bought the way subcontract packages are bought. A main contractor or public sector buyer has to verify accreditations, insurance, competence and track record before they can even shortlist you, because their own bid is scored on the supply chain they put forward and the consequences of getting it wrong are serious. That checking now happens online, on the registers and, increasingly, by asking an AI assistant to do it for them.
That makes the website matter more here than in plumbing or landscaping, and it makes generic web design actively harmful. A site that hides the accreditations behind logos or lumps every trade onto one page fails the buyer at the first step. We built Groundproof to fix exactly that, for exactly this supply chain, and nothing else.
Six things you can hold us to.
Prices on the website
Websites from £3,999, the Foundations Sprint at £999, website management from £299 a month and Google Ads as an add-on from £399 a month. Published and the same for everyone.
Terms you can read in a minute
Website management rolls month to month from the start and you can cancel at any time. Google Ads is an add-on with no minimum term. The Sprint fee is credited against a build if you upgrade within six months. All printed on the pricing page.
You own everything
Domain, hosting, website, logins and Google Ads account are all in your name from day one. Everything we build is yours from day one, so you are always in control.
Problem first, then the fix
Every page we write starts with the problem a buyer has and answers it. No slogans, no “passionate about excellence”.
A human reply within one working day
Every Tender Check and every enquiry gets a reply from a person who has looked at your site, not an automated audit.
Clear about what we promise
We do not guarantee rankings or AI mentions. We guarantee the work, the measurement and straight advice on what is working.
Three disciplines, one supply chain
Web design and build: fast WordPress sites built around accreditations and proof, tested on the phones and site office connections your buyers actually use.
Digital marketing: search, Google Ads and the plain-English copy that turns a visit into a tender enquiry.
AI search: the behind-the-scenes setup, trust signals and content that get a business named by ChatGPT, Gemini, Perplexity and Google AI.
All of it shaped by years working with trades and construction businesses, where the only metric that ever mattered was whether the work came in.
North Shields, working with subcontractors across the UK.
Groundproof is a trading name of ITrades, based at Suite 2.5, North Tyneside Business Centre, Saville Street, North Shields, NE30 1NT. We work by phone, email and Teams with subcontractors from Cornwall to Aberdeen, which is how a published price stays published.
A real studio you can walk into.
We work from Suite 2.5 at North Tyneside Business Centre on Saville Street, in the centre of North Shields, two minutes from the Metro and the Tyne ferry.
Most of our work happens by phone, email and Teams, but you are welcome to visit our studio for an informal chat with the team. Just let us know when suits.
Let’s make you the subcontractor buyers shortlist first.
It only takes a few minutes, and you get a personal review from our team within one working day.
