A specialist agency for one supply chain only.
Groundproof builds websites and runs SEO, AI search visibility and Google Ads for UK construction subcontractors who win work on tenders, and nobody else. The team behind it has over 20 years of experience in web design and digital marketing, specialising in the trades, and works from a real studio in North Shields that you are welcome to visit. Everything about who we are, who we work with, where and how is below.
Who we help
Groundworks and civils, structural steel, M&E, roofing and envelope, demolition and scaffolding, fit-out and specialist contractors. What each one needs from a website.
Read more →Areas we cover
Twelve UK regions, each with its own page on the main contractors, frameworks and programmes buying subcontract work there, and what a site in that region needs to rank.
Read more →About Groundproof
Who we are, why we work for one supply chain only, how we work and the commitments we make on prices, ownership and reporting.
Read more →Insights
Practical guides for directors on supply chains and frameworks, PQQs, Google Business Profile, AI search, accreditations, local SEO and what lead platforms really cost.
Read more →FAQs
Straight answers to the practical questions directors ask: cost, terms, hosting, timing, ownership and what results to expect from each service.
Read more →Glossary
Plain-English definitions of the procurement, accreditation and search terms used across the site, from SSIP and PQQ to schema and llms.txt.
Read more →Five commitments, written down.
- Published prices. Websites from £3,999, the Foundations Sprint at £999, website management from £299 a month and Google Ads as an add-on from £399 a month. Nothing is quoted on a call that is not on the pricing page.
- You own everything. The domain, the site, the content, the logins and the Google Ads account are in your name from day one.
- Promises we can keep. We commit to the work, the measurement and honest reporting, never to a ranking position by a date.
- Data, not guesswork. Every page is planned from real search data and every month is reported in calls, forms, tender enquiries, AI mentions and visiting companies, so you can see exactly what your money is doing.
- One supply chain. We do not work for the lead platforms and directories that compete with our clients for their own buyers.

Who you are dealing with.
Groundproof
A trading name of ITrades. Suite 2.5, North Tyneside Business Centre, Saville Street, North Shields, NE30 1NT.
0191 833 0080
Monday to Friday, 9am to 5pm. Leave a message outside those hours and we call back the next working morning.
hello@groundproof.co.uk
Send your website address and we will reply within one working day with the first thing we would fix.
Questions about Groundproof
Who is behind Groundproof?
A small team of web designers, digital marketers and AI search specialists with over 20 years of experience in web design and digital marketing, specialising in trades and construction businesses. We work from a studio at North Tyneside Business Centre in North Shields, and you are welcome to visit for an informal chat. Groundproof is a trading name of ITrades.
Do you only work with construction subcontractors?
Yes. Groundworks and civils, structural steel and fabrication, M&E, roofing, cladding and envelope, demolition, enabling and scaffolding, and fit-out, finishes and specialist contractors. We do not work for lead-generation platforms or directories.
Do you cover the whole UK?
Yes, England, Scotland, Wales and Northern Ireland. Each region has its own page describing the main contractors, frameworks and programmes buying subcontract work there and what a site in that region needs.
How do we get in touch?
Call 0191 833 0080, email hello@groundproof.co.uk or send the enquiry form. We reply within one working day.
See where you stand. Then let’s fix it.
The quickest way to find out whether we can help: a few minutes of your time, your results straight away, and our team personally reviews your site within one working day.
