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Insights
Plain guides on getting found, getting verified and getting the package.
Practical articles for construction subcontractors on websites, search, AI visibility, Google Ads, PQQs, frameworks and the accreditations buyers check. Written for directors and estimators, not marketers.
Latest guides
Guides for directors, estimators and bid writers.
The first six guides publish at launch and a new one is added every month. Each one is written to be read in ten minutes on a phone in a site office, and ends with something you can do this week.
- Do you need a construction marketing agency? A guide for subcontractors who win work on tenders
What marketing for construction companies means when the company is a subcontractor, when you need an agency and when you do not, six questions to ask and what it should cost. - SEO for construction companies in 2026: what works, what has stopped working and what AI search changed
Construction SEO is now three jobs: ranking on Google, being named by AI assistants and surviving the buyer’s check. What has stopped working and the nine things that do, in order. - Construction website design: the twelve things a subcontractor site needs to win tenders
The twelve elements a construction company website needs for buyers and AI tools, why templates fail, the design choices that help and what to do this week. - What should a construction subcontractor website cost in 2026, and what should it bring back?
The three price points for subcontractor websites, what should be inside any quote, the ongoing cost, the one-off alternative to a rebuild and how to judge a site against the packages it needs to win. - How the Tender Check works: the 16 questions, the four stages and what the score means
Where the sixteen questions come from, how the four stages and the score out of 32 work, what happens after you run it and what most subcontractor sites score. - SSIP, CHAS, Constructionline and ISO: how to show accreditations so buyers and AI tools can verify them
What SSIP, CHAS, Constructionline and ISO certificates tell a buyer, how procurement teams check them and how to present them on your website so the check takes a minute. - How to write subcontractor case studies a PQQ, a bid writer and an AI assistant can all use
The nine fields every subcontractor case study needs, a worked groundworks example, how to write one without naming the client and where it goes on the site. - The AI visibility audit for construction subcontractors: what ChatGPT says about you and how to change it
How to audit what ChatGPT, Perplexity and Google AI say about your firm in an hour, what the answers mean and the six fixes that get a subcontractor named. - How to get on main contractor supply chains and frameworks
How main contractors build their supply chains, which frameworks matter, what procurement teams check before they add a subcontractor and seven steps to get on the list.
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