Roofing, cladding and envelope websites that get you on the shortlist.
Your buyers are main contractors, developers, facilities managers, landlords and housing associations. Before they invite you to tender they check your accreditations on the registers, look for projects like theirs at their value, and increasingly ask an AI assistant who in the region does your kind of work. Since the fire safety reforms, buyers want your fire performance and system approvals in writing, and recladding clients want proof you have worked under a building safety regime. We build the website that answers all of that before anyone picks up the phone.
Four stages, one trade, built around how your packages are procured.
The four stages the Tender Check scores are the same four a buyer goes through before they shortlist a cladding contractor. Here is what each one means for your trade.
Found
A buyer searches for “cladding contractors West Midlands” or asks ChatGPT which roofing, cladding and envelope contractors in the region have worked for a Tier 1. A page per package, a page per region you cover and a Google Business Profile in the right category are what put you in that answer.
Verified
For your trade that means SSIP accreditation, NFRC or CWCT membership, manufacturer approvals and warranties, your fire performance and competence evidence, and ISO certificates where you hold them, written out with level, issuing body and expiry, each linked to its register. Logos verify nothing. Text does, for a procurement team and for the AI tools they now ask.
Evidenced
Case studies written the way a PQQ asks for them: client, main contractor, system, manufacturer, area in square metres, value band, programme and the warranty issued. Plus a downloadable capability statement and your H&S and environmental figures on one page, so a bid writer can attach you to a tender without emailing first.
Contacted
A named tender contact with a direct email and phone, a stated response time for tender invitations, a route for sending drawings and tender packs, and tap-to-call on every page, because the enquiry usually comes from a site office, not a desk.
Every page a cladding contractor needs, and nothing you will not use.
The structure is the same for every cladding contractor we work with. The content is yours: your packages, your accreditations, your projects and the buyers you want more of.
- A page for each package you tender for: industrial roofing and cladding, standing seam, flat roofing, rainscreen and facades, curtain walling, recladding and remediation, and maintenance, each with scope, typical values, sectors and the accreditations that apply.
- An accreditations page with SSIP accreditation, NFRC or CWCT membership, manufacturer approvals and warranties, your fire performance and competence evidence, and ISO certificates where you hold them written out and linked, and added to your structured data so AI tools can read them.
- Up to 15 case studies with client, main contractor, system, manufacturer, area in square metres, value band, programme and the warranty issued, filed by sector and value band.
- Sector and regional pages for the work you want more of, written around the main contractors and programmes that are actually there.
A downloadable capability statement, an H&S and environmental evidence page, and a tender route with document upload that works on a phone.
Questions from roofing, cladding and envelope contractors
How much should the site say about fire performance?
Enough for a buyer to verify it: the systems you install, the manufacturer approvals you hold, your competence evidence and the projects delivered under the Building Safety Act. Vague reassurance is worse than nothing, because a procurement team reads it as a gap.
We do remediation and recladding. Is that a separate page?
Yes, and often the most valuable one. Recladding clients are searching for a contractor with a track record under the building safety regime, and a page with those projects, the systems removed and installed and the sign-off route is what they are looking for.
Our current site is only a few years old. Do we need a rebuild?
Possibly not. If it is on WordPress and loads quickly, the £999 Foundations Sprint fixes the accreditations, case studies, business details and tender route in fourteen days, and the fee is credited against a build if you upgrade within six months. The free Tender Check and our personal review tell you which applies before you spend anything.
Will AI tools really name a cladding contractor?
Yes, and we test it every month. Ask ChatGPT or Google AI which roofing, cladding and envelope contractors in your region have worked for a Tier 1 and it names the firms whose sites give it something to verify. Most sites in this trade give it nothing, which is why the ones that do get named.
Do you write our bids?
No. We build the evidence a bid needs: accreditations a buyer can verify, case studies in PQQ format, a capability statement and H&S figures. Your bid writer or estimator then has everything to hand, and the procurement team scoring the bid finds the same evidence on your site.
How long does it take and what do you need from us?
Six weeks from the first call for a website, with the date agreed before we start. From you: a 30-minute call, your certificates and insurance, photos and details of the packages you are proudest of, and a reply when we send copy for approval. We write everything else.
Not sure where your site stands with the buyers in your trade? Run the free Tender Check first.
Call 0191 833 0080
Talk to our friendly and knowledgeable team of web designers and digital marketing specialists.
hello@groundproof.co.uk
Send your website address and we will come back with the first three things we would fix, free.
Get found and shortlisted for roofing, cladding and envelope packages.
Tell us the packages you want more of and the main contractors you want them from. We reply within one working day with what the site would need to win them.
