Structural steel and fabrication websites that get you on the shortlist.
Your buyers are main contractors, developers, structural engineers and industrial clients. Before they invite you to tender they check your accreditations on the registers, look for projects like theirs at their value, and increasingly ask an AI assistant who in the region does your kind of work. Steel is specified early, so the engineer and the QS both look at your site before a drawing is issued, and both want execution class, design capability and a named contact who can read a connection schedule. We build the website that answers all of that before anyone picks up the phone.
Four stages, one trade, built around how your packages are procured.
The four stages the Tender Check scores are the same four a buyer goes through before they shortlist a steel fabricator. Here is what each one means for your trade.
Found
A buyer searches for “structural steel fabricators Yorkshire” or asks ChatGPT which structural steel fabricators and erectors in the region have worked for a Tier 1. A page per package, a page per region you cover and a Google Business Profile in the right category are what put you in that answer.
Verified
For your trade that means EN 1090 execution class and your CE or UKCA marking, SSIP accreditation, BCSA membership, welder qualifications, ISO 3834 where you hold it and your crane and erection competence, written out with level, issuing body and expiry, each linked to its register. Logos verify nothing. Text does, for a procurement team and for the AI tools they now ask.
Evidenced
Case studies written the way a PQQ asks for them: client, engineer, main contractor, tonnage, value band, programme and the execution class delivered. Plus a downloadable capability statement and your H&S and environmental figures on one page, so a bid writer can attach you to a tender without emailing first.
Contacted
A named tender contact with a direct email and phone, a stated response time for tender invitations, a route for sending drawings and tender packs, and tap-to-call on every page, because the enquiry usually comes from a site office, not a desk.
Every page a steel fabricator needs, and nothing you will not use.
The structure is the same for every steel fabricator we work with. The content is yours: your packages, your accreditations, your projects and the buyers you want more of.
- A page for each package you tender for: structural frames, portal frames, mezzanines, staircases and balustrades, secondary steelwork, erection and design, each with scope, typical values, sectors and the accreditations that apply.
- An accreditations page with EN 1090 execution class and your CE or UKCA marking, SSIP accreditation, BCSA membership, welder qualifications, ISO 3834 where you hold it and your crane and erection competence written out and linked, and added to your structured data so AI tools can read them.
- Up to 15 case studies with client, engineer, main contractor, tonnage, value band, programme and the execution class delivered, filed by sector and value band.
- Sector and regional pages for the work you want more of, written around the main contractors and programmes that are actually there.
A downloadable capability statement, an H&S and environmental evidence page, and a tender route with document upload that works on a phone.
Questions from structural steel fabricators and erectors
Should the site show our EN 1090 certificate?
Written out, yes: the execution class, the certification body and the expiry, linked to the certificate or the register. A buyer and an AI tool can verify text; neither can verify a logo. It is the single most checked credential in this trade and the one most often missing.
We offer design and connection detailing. How is that shown?
As its own page, with the software you use, the engineers who sign it off and projects where you carried design responsibility. Design capability is what separates a fabricator who gets early involvement from one who gets a drawing and a price request.
Our current site is only a few years old. Do we need a rebuild?
Possibly not. If it is on WordPress and loads quickly, the £999 Foundations Sprint fixes the accreditations, case studies, business details and tender route in fourteen days, and the fee is credited against a build if you upgrade within six months. The free Tender Check and our personal review tell you which applies before you spend anything.
Will AI tools really name a steel fabricator?
Yes, and we test it every month. Ask ChatGPT or Google AI which structural steel fabricators and erectors in your region have worked for a Tier 1 and it names the firms whose sites give it something to verify. Most sites in this trade give it nothing, which is why the ones that do get named.
Do you write our bids?
No. We build the evidence a bid needs: accreditations a buyer can verify, case studies in PQQ format, a capability statement and H&S figures. Your bid writer or estimator then has everything to hand, and the procurement team scoring the bid finds the same evidence on your site.
How long does it take and what do you need from us?
Six weeks from the first call for a website, with the date agreed before we start. From you: a 30-minute call, your certificates and insurance, photos and details of the packages you are proudest of, and a reply when we send copy for approval. We write everything else.
Not sure where your site stands with the buyers in your trade? Run the free Tender Check first.
Call 0191 833 0080
Talk to our friendly and knowledgeable team of web designers and digital marketing specialists.
hello@groundproof.co.uk
Send your website address and we will come back with the first three things we would fix, free.
Get found and shortlisted for structural steel and fabrication packages.
Tell us the packages you want more of and the main contractors you want them from. We reply within one working day with what the site would need to win them.
